Media kit.
Concert &
event coverage.
An independent concert & event media outlet built around Instagram and TikTok. This kit covers who we reach, what we deliver, and how we work with organizers, venues, and brands.
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Origin & story.
Started in 2020 as a personal archive of Semarang gigs. Grew into a small media identity built on mood, movement, and the feeling of being in a crowd.
Background
Rooted in the local concert scene. The feed mixes posters, line-up cards, crowd shots, and recap clips familiar to regular gig-goers.
- Started from Semarang local shows and campus events.
- Grew through consistent posting and a clear graphic style.
- Audience gradually expanded to other cities and festivals.
Identity
Monochrome gives mdlstk.media a timeless tone that fits both small venue gigs and larger outdoor festivals. The focus stays on expression, lights, smoke, and human reactions.
Core idea: make every show feel like a memory you can revisit, not just content to scroll past.
Community & numbers.
Young people who plan their weeks around concerts, gigs, and festivals. They check stories and reels to decide which show to attend and which moments to share.
Audience profile
- Ages around late teens to late twenties.
- Follow bands, solo artists, and campus event accounts.
- Look for line-up info, schedules, and mood preview.
- Share and repost concert moments with friends.
Platforms
- Instagram for feed posts, posters, and recap carousels.
- Stories for live updates on event day.
- TikTok for fast-paced clips and crowd highlights.
What we deliver.
Media partnership or focused coverage — depending on scale and needs. The idea: make the show visible before it starts and memorable after it ends.
Selected coverage.
A few of the shows mdlstk.media has been around — from campus festivals to intimate showcases.
Monochrome & minimal.
High contrast, room for grain, blur, and movement. Frames that feel like memory rather than staged scenes.
Mood & direction
- Focus on atmosphere instead of technical perfection.
- Use of shadows, back-lights, and silhouettes.
- Frames that feel like memory rather than staged scenes.
Usage
Monochrome is the default treatment. Color is used sparingly, only when the subject calls for it. Every delivery is social-first: Instagram vertical, TikTok, and feed-ready crops.
How we work.
A simple flow from first brief to final recap. Each stage has a clear deliverable so organizers know what to expect.
Date, venue, concept, and target audience. Quick call or WhatsApp thread to align.
Coverage scope, content focus, deliverables, and timeline locked in writing.
Announcement post, countdown stories, and teaser reels so the audience arrives warm.
Live stories, same-night snippets, and on-stage capture — fast enough to post that night.
Final edit pack: reels, photo highlights, and a handover-ready PDF for sponsors.
Reference tiers.
Starting points, not fixed rules. Every event is shaped around budget, timeline, and what the organizer actually needs.
Poster post, one feed post, and reminder stories. Good for small venue gigs and campus shows.
Feed posts, stories, one short recap clip, and selected photos. Fits most full-length concerts.
Multiple clips, full photo pack, sponsor recap PDF. For festivals and multi-act nights.
Let's put your event on screen.
Open for collaboration with organizers, campus communities, venues, and brands that live in the same world as live music.
Reach out.
Share event concept, date, venue, line-up, and what you expect from coverage. We'll reply with a simple plan and how to collaborate.
What to include in your brief
- Event name, date, and venue (city included).
- Concept, line-up, and target audience.
- What you need from media — teaser, recap, on-day, or full.
- Budget range and delivery deadline.
Quickest reply is via WhatsApp with a short event brief attached.